Manager - Bangalore - Nielsen
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In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.
As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.
After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.
Unit: Marketing Effectiveness (Media and Digital)
Maintain a client service orientation. Manage day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects.
§ Enable fulfilment of client deliverables
§ Questionnaire preparation / Information area coverage as per proposal
§ Fielding of the same
§ Analysis Plan; Analysis and Interpretation
§ Presentation of findings
§ Understand and implement all internal processes
§ Maintain accurate, complete, up-to-date client business profiles to be shared with senior management
§ Serve as primary contact to junior level client contacts on ad-hoc analyses and understand and respond to questions on content, basic data issues/questions, report generation, etc.
§ Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards
§ Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations
§ Provide "in office" research, administrative and operational support to senior staff
§ Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness
Typical Position Pre-requisites:
§ Fulltime MBA with 4 to 6 years’ experience in Media (Print/TV/Outdoor/Radio), Digital, Technology, Telecom, Entertainment industries (of which at least 2 years should be in a market research agency) – preferably experience in Media Research
§ Sound understanding of Market Research concepts
§ Strong Client Focus and Pro-activeness
§ Working knowledge of statistics and multivariate analysis
§ Working knowledge of research techniques and methodologies
§ Fulltime MBA
: Marketing & Communications
: Expanded Verticals