Marketing Manager Paid Social - Gurgaon - Uber
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Uber is evolving the way the world moves. By seamlessly connecting people through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. We are a game-changing startup, providing quality, on-demand requests from the touch of your phone. We are one of the fastest growing startups in the world, and we're looking for a social advertising rock star to join the Digital Marketing team and help us scale our paid acquisition efforts as we grow in hundreds of cities worldwide.As member of the digital marketing team, the right person will be comfortable in an "all hands on deck" environment, able to operate and coordinate across multiple teams, and can thrive in a startup culture.
What You'll Do: Manage daily execution of paid social campaigns across Facebook & Twitter.Setup & execute paid social acquisition campaigns across cities.Work on daily reporting & bid and budget optimization to improve the ROI of your campaigns.Constantly be testing - A/B test landing pages, ad copy testing.Consistent testing to optimize ROI, targeting, bid strategies, and creativeKeep up to date with paid social best practices and strategies.Work closely with Facebook & Twitter teams to develop and test new ad formats, targeting strategies, etc.Contribute to other team projects and initiatives, remaining flexible and willing to contribute.Identify, address and resolve ad operations issues that adversely affect campaigns in order to consistently increase our operational efficiency What You'll Need: Minimum 4 years of experience in dedicated paid social performance marketing.Excellent analytical skills with multivariate testing experience.Experience with reporting and analytics tools such as TUNE/Google AnalyticsExperience with optimization tools such as Nanigans/SmartlyFamiliar with CPA, CPC, CPM, ARPU and LTV.Ability to set goals and execute under tight deadlines.Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry.An understanding of the nuances of both the demand and supply side of a marketplace also a plus.PerksEmployees are given Uber credits every month.The rare opportunity to change the way the world moves. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.Smart, engaged co-workers. Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply.
Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.