Head Marketing Forever - Bangalore - Aditya Birla Group
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Madura Fashion & Lifestyle
Introduction about the Business_1
ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. ditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd
Key Result Areas
Define Brand Strategy, Positioning &
build a system to monitor brand performance
the strategic brand direction and overall growth strategy in alignment
with the brand’s key proposition.
the brand plan and communicate brand directions
& maintain relevance of the value dimension of the brand- both
tangible & intangibles
Up a tracking system to periodically monitor and provide feedback to the
creative team on Desired vs. Actual Brand Positioning
Understand, Define & Continuously
track evolving consumer needs
& track the targeted customer in terms of demographic &
triggers influencing buying, buying process and shopping behavior
evolving consumer and industry landscape to assess new opportunities for
Impact the Brand Financials
the marketing budget and expenditure
% Sales from new developments/innovations in current category or a new
repeat business through loyalty program thereby reducing effective
discount on the brand
sharp consumer understanding through behavioral analysis of loyalty
segments through which specific and dedicated campaigns can be targeted.
the marketing Campaign Effectiveness
Social media presence scores
Insights Management efficiency (e.g: quality of Consumer panel Forum
findings report/ Consumer research & analysis Reports)
Social media and digital ecosystem for the brand creating opportunities
for building brand through this medium.
the medium through smart and effective campaigns .
consumer marketing strategies with product/ retail marketing strategies.
an yearly calendar to drive retail walkins – activations, store
openings, coffee mornings
a selling plan for effectively promoting key brand ideas across all
channels with special focus on Dept Stores and Multi-brand outlets
a culture of innovation by working with product & design teams
mining consumer insights, leading them to logical product creation
briefs and launch plans.
business plans for key innovations across channels
Build an Efficient Marketing Budget & Execute on
agreed Brand Objectives
Brand Objectives in terms of salience in the target segment, footfalls
into the store, consumer experience within the store and CRM
Marketing Plans and Budget for executing on agreed objectives
in marketing execution to build marketing cost efficiencies
Develop Relationships with agency partners to build &
execute Communication & Marketing plans
selection of agency partners for execution of Marketing Plans
a comprehensive marketing strategy in line with the vision of the
creative team with clear cut timelines and well defined measurement
on communication and marketing plans ensuring that a consistent 360
degrees approach through all consumer touch points is in line with the
Brand’s Point of View
efficient Media Planning & Buying
communication plan for the CRM program
Efficiency in marketing processes
plan effectiveness wrt reach and frequency
Brand Plan Process efficiency
Customer Engagement process under BE framework (RADAR Score)
Brand Equity measurement & process of improving it over time
Monitor competitive brand marketing activities
market research data
intelligence on competitor activity constantly and incorporate changes
in marketing/ communication plan
Degree: - MBA
Indian Rupee (INR)
Facilities, Amenities or Infrastructure_1
REGENT GATEWAY IS A :
- Well Located Building
- Aesthetically appealing
- Sound Structure & modern Architecture
- Sound Proof glazing
- Large Floor Plate High Floor Efficiency-85%.
- Stand alone Structure.
- Good Ceiling heights-11 feet
- Maximum No. of Car parks.
- High visibility of our company’s Name/Brand Equity/Identity-24/7 (nearly 3 lakh people pass the building)
- Close access to public Transport & Terminals.
- 50 kms away from Bangalore International Airport
- Walking distance from Business Hotels.
- Close to Major Residential Apartments Complexes.
- Close to Schools of International Standards.
- MNC neighborhood i.e. SAP,DELL,GE,HP etc.,
- ITPL an international landmark in close proximity.
Mar 28, 2017, 11:59:00 PM