06 Feb

Assistant Manager Digital Marketing - Mumbai - Sony Pictures Entertainment Inc

Assistant Manager Digital Marketing
Sony Pictures Entertainment Inc
Mumbai MH
06 Feb, 2017 30+ days ago

Sony Pictures Entertainment Inc as the company that open the jobs vacancy, have some qualification and spesification especially for the Assistant Manager Digital Marketing jobs vacancy. To find out more information and about qualification and spesification details, walkin interview schedule, the address of the company, the company contact info (email/phone number) of Sony Pictures Entertainment Inc company, please start to apply for the job vacancy with fill the jobs application with click the 'Apply This Job' button below.

Assistant Manager, Digital Marketing

Core Responsibilities:

Digital Strategy (40%)

  • Develop and agree on the digital marketing plan in line with the overall marketing plan and objectives minimum 6 weeks in advance - with the Marketing Manager and Marketing Director
  • Establish and oversee a strong social media footprint for both Sony Pictures as well as individual film releases from social networking, microblogging, viral videos and more
  • Look for new opportunities in the digital arena to further enhance and strengthen the Indian marketing campaigns
  • Produce regular ROI reports as a measurement of our Campaigns
  • Regular presentation on latest happening in the digital domain and any innovative digital trends

Planning and Execution (40%)
  • Brief appropriate online agencies / suppliers/vendors to develop/implement the plan
    • Localization of release websites and all material
    • Creation of innovative local campaigns to meet marketing goals
  • Work with the digital teams in LA in developing digital campaigns and responding to their requests as appropriate
  • Work with the media agency in developing the online/mobile elements to the media campaigns
  • Responsible of Digital Media Buying to ensure optimum reach at low costs
  • Oversee the official India gateway/portal site, email database, movie sites, online games and more
  • Maintain budgets for all digital activities

Cross-functional support and integration (20%)
  • Work with the publicity team to compliment the offline publicity with online publicity initiatives (blogging, viral marketing, influencers etc.)
  • Collaborate with Promotions Manager to look at online and mobile opportunities to complement and enhance promotional campaigns with third parties and exhibitors. Being the representative of the interests of Indian theatrical marketing team in meetings and campaign development with wireless (mobile) operators
  • Work with Exhibitor Relations to determine ways to encourage online/mobile ticketing and to help offer cinemas digital content for their cinema websites
  • With the Marketing Manager, to be the Indian marketing team expert in the digital arena across online and mobile and be the interface with other Sony companies to explore joint opportunities with their digital initiatives including Sony Computer Entertainment, Sony BMG, Sony Consumer Electronics, Sony Home Entertainment, Sony Television.
Desired Skills & Experience: Education: College degree / MBA in Marketing or Digital Marketing Experience: 3-5 years of digital marketing in the content, film or entertainment space. Fiscal Responsibility: Participates and advises management on maintaining and for digital marketing spends and budgets Knowledge of: Digital Media/Marketing including a background on digital media planning and buying Media Math including CPMs, CPCs, and Reach/Frequency Creative / Media Agency experience a plus Digital publishing landscape including top websites in the following categories: Movies, Entertainment, Video, Male and Female Lifestyle, News Digital Reporting Tools including ComScore, NetRatings Suite & Google/YouTube Analytics Social Media Platforms including Facebook, Instagram, Snapchat, MySpace, and Twitter General knowledge of the mobile landscape including iPhone/iPad, Android, and Blackberry Skills In: Excellent written, oral communication, and effective team building skills Strong verbal, written, and presentation skills Creative Thinking and Digital Strategy Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) Self-starter with high level of initiative Passionate, committed with a high level of energy Strong sense of ownership and urgency Must have an open communication style which takes into account managing expectations with multiple stakeholders Ability To: Manage multiple projects, set priorities, and meet deadlines Strategic and Innovative critical thinker who also has a high attention to detail Analyze and apply data to improve results Work collaboratively and systematically in a team environment Excellent organizational skills Interested candidates are invited to submit your application with detailed CV, current and expected salary, and notice period. Applications will be treated in strict confidence and information will be used for recruitment purposes only. Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures and to ensuring that no worker or potential worker will receive less favourable treatment due to any characteristic protected under applicable local laws. * Sony Pictures – IND – Mumbai

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