19 Jun

Social Media Guru And Wordsmith - - Ara Institute Canterbury

Social Media Guru And Wordsmith
Ara Institute Canterbury
19 Jun, 2017 4 days ago

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Successful students; Value for employers; Effective staff. OUR VALUES / KAUPAPA Trust - Kia pono; Connect - Kia Tuhono; Inspire - Kia Hihiri DEPARTMENT/DIVISION INTRODUCTION Ara Marketing Services has responsibility for marketing, public relations, sponsorship, internal and external communications and profiling Ara to future prospective students, their influencers and surrounding communities. In a constantly changing business environment, the Marketing Team is challenged to ensure Ara remains competitive with innovative multi-channel campaigns and effective stakeholder communications and events. PRIME FUNCTION/PURPOSE OF THE JOB This role is tasked with generating writing, editing, producing and disseminating positive Social Media coverage to enhance the Ara reputation and interact in a proactive and timely manner with stakeholders and enquiries. Proactively seeking out positive stories, interactions and examples of success and presenting them in an accessible and engaging way. Keeping information up to date, forward focussed and informative to ensure all stakeholders (potential students and their family members, current students, staff and community members). Being ahead of the game in terms of changing platforms, what is working in engaging interaction and what is needed for each group of people engaging with the organisation. REPORTING STRUCTURE - Line Manager: Communications and Events Manager

Marketing Manager

Admin Assistant to Marketing Manager

Communications & Manager - Marketing Creative Studio Manager

Events Manager Advisors

Media & Communications Administrator - Creative Studio

Advisor Senior Designer Marketing Advisors (3)

Communications Coordinator Designers Marketing Advisor Admin Brand Copywriter

PR Coordintor Studio Production Supervisor

Events Coordinator Studio Assistant

Online Content Editor

Digital Marketing Advisor

PROFESSIONAL PROFILE This person will have excellent communication and social media skills, with proven ability to produce results that are accurate, consistent and engaging to target audience. With a positive and flexible attitude this person will enjoy working with others as well as being part of a proactive and dynamic team to achieve and exceed expectations. They will have a proven ability to develop and maintain positive working relationships with a wide range of internal and external stakeholders. With a strong emphasis on customer service, a “can and will do” attitude, this person will value the contributions of others and demonstrate a strong commitment to delivering the Ara vision and values. They will be an “ideas” person looking to try new things and keep up to date with the latest social media trends.


Internal External

 Marketing Services  Ara stakeholders

 Senior Digital Marketing Advisor  Suppliers & contractors

 Ara Academic & Allied staff

 Ara Students



Qualifications / Knowledge

 A tertiary qualification in related discipline


 Proven social media experience

 Possess an understanding of how to build and maintain communities and express brand through strategic social media campaigns

 Will have strong understanding of social media analytics

 Will demonstrate experience in producing and executing social campaigns driving engagement

 Possess an ability to deliver creative engaging content to a variety of audiences on multiple social media platforms

 Up to date with the latest digital and on-line platforms

 Demonstrated written skills specific to the digital and on-line environment

 Ability to prioritise workload and work to tight timeframes

 Ability to discern when content has wider implications for the team and/or the Institute

Personal Attributes:

 Positive can-do attitude

 Excellent interpersonal skills

 Flexible and adaptive

 High degree of initiative and integrity

 Extroverted, enthusiastic, engaging, highly motivated and proactive

Preference will be given to candidates who also demonstrate the following knowledge, skills and experience

 2-3years experience in a communications related role

*Please note that you will be required to provide evidence of any qualification, professional membership, license or registration required for the role.

Key Tasks Expected outputs and outcomes include:

 Manage social media portfolio (currently Facebook,  Increase numbers and percentage of positive Social Twitter, Youtube, Snapchat and Instagram) with media comments responsibility to produce engaging content  Increase engagement with Ara Social media

 Drive Social Media opportunities for engagement and platforms by student and prospective students. student recruitment  Increase staff engagement with Infoweb as

 Keep current Ara’s Social Media Policy, guidelines and monitored by statistical use. tool kit.  Achieve high degrees of satisfaction with timely and

 Enhance Ara’s Search Engine Optimisation consistent delivery of information to internal and

 Analyse and report on digital trends as well as external stakeholders, reflected in Ara staff surveys.

interpreting and reporting on Ara’s Social Media  Increase student engagement with the Campus life analytics website.

 Create content for the news, media, events and other sections of Ara’s on-line platforms.

 Create news, notices and other content for the Infoweb (Ara staff intranet) and Campus Life (student intranet) and upload some online content supporting the online web team.

 Responsible for managing Ara’s digital signage

NOTES: The successful applicant is required to commit to the Ara staff profile which encompasses foci on students, learning and teaching, innovation, flexibility and continual learning, research, biculturalism, internationalisation, disability awareness, environmental awareness and sustainability, health and safety and IT literacy. All of the information provided above is intended to describe the general nature and level of work being performed. This document is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position and incumbent. From time to time, the incumbent will be required to accept and carry out other relevant duties as assigned by their Manager. The standard online application provides the Institute with a common set of information about each candidate but applicants should not limit themselves to that form. Personal applications set out in the applicant's own style including a curriculum vitae and particular references to the job description and personal profile are welcomed. Ara reserves the right not to appoint or to appoint by invitation in the event the recruitment process is deemed to be unsuccessful.

IMPORTANT NOTES THAT FORM PART OF THE POSITION 1. Staff Appraisal Ara has in place a negotiated system of staff appraisal in relation to job performance, safe work practices, and the criteria outlined in the Ara Employee Profile. 2. Professional Development Ara is a learning organisation where professional development is supported. Staff are asked to develop a professional development plan with their Manager and time is provided to achieve the plan. 3. Ara Profile For Ara to develop and prosper, all staff are expected to demonstrate a range of skills, knowledge and attitudes that contribute positively to the organisation's fundamental purpose which is to provide quality learning for students. We have an integrated approach to defining, describing and developing a positive learning culture among staff and we align this approach at all levels to the mission, values, goals and strategic direction of the institution. 4. Health and Safety The Health and Safety at Work Act 2015 provides that a duty is imposed on a person under the Bill to ensure health and safety. This requires the person to eliminate risks to health and safety so far as is reasonably practicable and; if it is not practicable to eliminate risks to health and safety, to minimise those risks so far as is reasonably practicable. It is the employee’s responsibility to abide by this legislation, the Health and Safety policy and to complete the online Health and Safety induction immediately after commencing work. Applicants for positions are asked to declare any relevant health related needs or issues on the application form provided to People and Development with your application for appointment This information is not used for short listing but we do expect

you to discuss your needs as part of the interview process or when accepting an offer of employment where this is relevant. Confidentiality is assured and applicants will not be differentiated on the basis of disabilities or health requirements unless these tender applicants unable to undertake the task requirements. Employees may be required to undertake a health check where baseline data is needed for specific positions. E.g. a hearing test for those involved in. engineering workshops. 5. Employment Terms and Conditions Appointments are made within the terms of the Employment Relations Act 2000 (as amended) and the terms and conditions provided either in an Individual Employment Agreement (IEA) or in terms of the TIASA Collective Employment Agreement (CEA) which also has coverage over this position. If the staff member joins the union the current TIASA CEA will automatically apply, otherwise the staff member will be on an IEA. A job evaluation system is used to determine the grade and therefore the salary range for this position. It is usual to appoint at the lower end of the appointment range specified in the position description. 6. Equal Opportunities Employer Ara is committed to equality and diversity and makes a determined effort to develop an inclusive environment to achieve a balanced gender representation and increase the number of Maori and other underrepresented groups on staff. We are an active provider of opportunities for differently abled people and recognise that all staff, are not only our employees, but have multi- faceted lives that from time to time may require flexibility from Ara to assist in meeting their other commitments. 7. Ara Sustainability Aspirations

 Ara will continuously evaluate and improve its environmental impact across all areas of the organisation.

 Ara is widely acknowledged as a values led organisation, where sustainability and multiculturalism is core to its beliefs and operating practices.

 We support and encourage sustainability initiatives and objectives, both on and off campus, and act as a key partner in community and iwi lead collaborations.

 While key stakeholders, including central and local government recognise Ara as the sector leader in adding value through sustainability, we believe compliance is the entry point and we can go further.

 Ara is an economically sustainable organisation that is efficient, productive and anticipates market needs, adapting to the changing economic environment in Aotearoa, New Zealand and globally.

8. Smokefree Policy As an employer and learning provider of choice Ara promotes a positive, healthy working and learning environment and supports the government vision of a Smokefree Aotearoa by 2025. The Smokefree policy prohibits smoking in all buildings or parts of buildings under Ara Institute of Canterbury’s management, Ara vehicles and on Ara land holdings and perimeters including all car parks, green spaces and external eating areas. 9. Criminal conviction history checks While Ara is a tertiary institute delivering education and catering predominantly for adult learners there remains a duty of care to the increasing numbers of younger students and those individuals or groups who may be defined as “vulnerable” by virtue of age, health, welfare or special need. With an increasing focus on youth in particular and the additional pastoral care this involves Ara Management have determined that best practice involves all staff undergoing a criminal conviction history check. As part of the appointment process shortlisted candidates will be asked to give consent to Ara to submit a request. Offers of employment will be subject to the results of the check. A regime of checking employees has been developed.

Ministry of Justice As part of good practice and our duty of care, Ara Management have determined that all staff will undergo a criminal conviction history check. This role requires a Ministry of Justice criminal conviction history check in accordance with the Criminal Records (Clean Slate) Act 2004.

10. Records Management All staff are expected to comply with the Records Management Policy and related Ara procedures and to create records that accurately capture business activities, appropriately manage these records over time using line of business systems, approved institutional repositories and designated physical and electronic storage, and follow authorised disposal processes.

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