Maxus Group Head Media Planning - Gurgaon - Maxus
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Maxus is looking for a Business Group Head to lead a product vertical team in its integrated Google Team. The team comprises of traditional and digital specialists working as an integrated team.
You should be proficient in media strategy development and creating traditional mass media solutions. Industry software knowledge & usage – BARC/ IRS TGI. In addition, thorough knowledge of media marketplace & opportunities available.
Responsible for complete end-to-end project management including client engagement and overseeing day to day operations. Interact with all the Strategic Units & ensure smooth functioning of the team & processes
Reporting of the role
This role reports to the Client Director.
3 best things about the job:
Partner a super fun, global, iconic brand!
A very important brand for Maxus globally.
Fun on the job, with an extremely motivated team .
Measures of success – Short term goals to be achieved will be to gain client confidence & collaborate with internal teams/Strategic units
In 3 months:
Understood Maxus way of working & are able to navigate through the verticals
Understood the product portfolio and the TG
Presented brand & plan strategies to the client
Won client confidence
In 6 months:
Initiated & delivered at least 2 key projects
To execute “media first” innovations on each of the projects
Master proprietary tools
In 12 months:
Worked on Award entries
Built high credibility with the team & client
Develop a team of highly motivated media planners
Responsibilities of the role:
Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
Help build effective media interventions on the back of strong Comms planning
Provide media plans across mediums post media brief mining and other data analysis.
Continuously work with the clients to arrive at the best process/systems for efficient and effective management of work streams.
Develop creative ideas and disruptive comms/media innovations for the client, aligned with their business, customer and brand goals.
Be responsible for the planning team career development & progression in the team
What you will need:
Strategic & Media Planning
Strong understanding of brands & consumers
5-7 years’ experience in managing media planning/communication strategy & client relationships
Experience in working on integrated media strategy and planning including traditional media, digital and mobile media will be preferred
Highly articulate, story-telling capability
Good presentation skills
Excellent people management skills
A good understanding of processes and systems
Collaborative, outgoing and passionate
Maxus builds innovative plans that result in consumer actions for our client’s brands through our passion, agility, collaboration & entrepreneurial culture. It’s our consumer centric focus, innovation in channel application and market leading leverage that helps to differentiate us in any of the markets that we operate in around the globe. We bring all of this to life through our talented people, our unique ways of working, our tools and data pipes that fuel truths, ideas and recommendations based on achieving business not media objectives. We love what we do, we do what love and we hope you will to. To find out more, please visit us at http://maxusglobal.com .
Digital media advertising in India continues to grow at 35% since 2014, cementing India’s position as the third largest internet market with close to 250m users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for digital advertising and content over the next five years. India also has a booming e-commerce industry with remarkable growth potential. With a new stable government in the centre and renewed foreign investments into several industries, India is an exciting market for any media and advertising professional.
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