Cftm Brand Development - Bangalore - Aditya Birla Group
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Requisition Title :
CFTM Brand Development
Job Number: :
Schedule : Full-time
Primary Location : India-Karnataka-Bangalore
Organization : Aditya Birla Mgmt Co. Pvt Ltd.
Introduction about the Business_1
A US $40 billion corporation the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136000 employees belonging to 42 different nationalities. The Group operates in 36 countries Australia Austria Bangladesh Brazil Canada China Egypt France Germany Hungary India Indonesia Italy Ivory Coast Japan Korea Laos Luxembourg Malaysia Myanmar Philippines Poland Russia Singapore South Africa Spain Sri Lanka Sweden Switzerland Tanzania Thailand Turkey UAE UK USA and Vietnam.Aditya Birla Management Corporation Pvt. Limited ABMCPL is the apex body of the Aditya Birla Group. The Group's Corporate Cells provide a strategic overview and act as consultants to the Group companies. All the Corporate Cells come under the umbrella of ABMCPL. About 17 Corporate Cells form a part of the ABMCPL unit. We have our headquarters in Mumbai and are spread across 7 locations in India.
ABG has embarked on a journey to achieve Customer Centric Excellence. In this context, a group wide initiative branded “Mission Happiness” has been launched, the core essence of which is that understanding customer needs on a continuous basis and acting on the same, creates delighted customers who buy more from us and speak more often about us, thus bringing in incremental revenues – which in turn leads to happier employees motivated to improve further . . . .delighting customers even more . . . and so the loop goes on.
There is a process to be followed to achieve this, and it’s a two-fold approach that has to be first customised for the business, executed, and finally develop the capability levels of the business resources who would carry the program for the national / global scale-up. With the chairman having declared NPS to be the key to bringing in the customer into our businesses, it is imperative that the people in this role have a can-do attitude, unafraid to question, and passion for doing things right.
The role of the Project Manager is to
1. support the DGM-Consumer Insights in providing strategic leadership for this area through specialist knowledge and research /business understanding
2. scope the projects per plan, working with the Business teams at all levels from CMO/CSO/CTO to Operation Managers, as well as with external partners so as to both achieve the segmentation/shape up the Top Down analysis while helping to analyse and hold workshops, focussing on sustainable & profitable growth
3. set up processes in businesses during the Bottom Up mechanism customisation, and develop business capability to scale up the same in the immediate future. This also involves identifying & managing culture issues, change-management, governance structure, etc that go along with implementing truly customer-centric processes.
4. use learnings from Project to develop overall Group knowhow & transfer best-practices to other businesses.
The key challenges in the role are:
a. Influencing of people within the business s to buy into what customers are saying & ensuring corrective actions via front-end and HO huddles. More often than not, these new insights are likely to challenge set thoughts & processes changing which’ll need a strong ability to influence via insights.
Identify and overcome structural and cultural issues that come in the way of embedding the model and creating sustainable impact.
Indian Rupee (INR)
Reports to : Deputy General Manager Facilities, Amenities or Infrastructure_1 Bangalore is a prime city where there is all basic amenities including schoolairports and railway station
Last Date of Application Ongoing